Ep. 2 Rickey Booker. A BUSINESS STORY TO MAKE YOUR MOUTH WATER!

Episode #2

After only 2 months, Arlington’s Breakfast Brothers Restaurant’s popularity is unbelievable. But this story is anything but an overnight success.

Owner Rickey Booker says, “I see us as a combination of Roscoe’s Chicken and Waffles and Gladys Knight Chicken and Waffles.” And with an estimated 5000 people moving to the Dallas/Fort Worth Metroplex every month, Breakfast Brothers has a built-in clientele.

Booker got his start in the entertainment industry, running a club in Dallas. He noticed that people went out to restaurants after going to the club, so the idea of providing food at the club seemed like a good step. 

Knowing little to nothing about food service, he and his partner bought a food truck and parked it behind the club. It was soon nicknamed The Little Black Shack and the patrons, and even the staff of the club were ordering meals there, bringing in between $300 and $400 dollars daily. 

They had unconsciously built a whole new concept. Never before considering how special they were, they looked for a venue as unique as their brand. They asked for help finding it. 

One day, a friend called. A former chain restaurant was now standing vacant near her salon. With no appliances or fixtures inside, it was ready to become their dream restaurant. For Booker, it was love at first sight. Focused on long-term success, he and his partner got an architect to design the venue so that any future Breakfast Brothers restaurant could be easily recognized  by its signature style.  

Though his reputation for great meals preceded the restaurant, he admits that he did his own word of mouth campaign with the community even when it was months from opening. As he says, "While they built it out, I built it up!"

Now, not only could the patrons who knew him from his Little Black Shack days get the food they craved, but everyone in the Metroplex could experience it for themselves. 

And only 2 months after opening, their popularity is growing exponentially as people recognize the cozy, but vibrant cafe as the place to go for its indulgent  food, great atmosphere, and outstanding customer service. 

So, if you're ready to check out Breakfast Brothers for yourself, come see Booker and his friendly staff 7 days a week, at 130 East Bardin Road, Arlington, Texas. 

And keep in touch at www.BreakfastBrothers.com.

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